Sprintexx Ad-Tech Division: The Convergence of Data, Creativity, and Smart Advertising
Powered by Janus Koncepts Advertising, Sprintexx Advertising Technology redefines modern advertising. In today’s fast-paced digital world, advertising is beyond mere reach; it’s about connecting with precision. Brands now require accurate targeting, real-time insights, and accelerated performance. This is the space Sprintexx dominates.
As the integrated ad-tech division of Janus Koncepts Advertising, Sprintexx merges data intelligence with years of advertising experience to deliver advertising that is precise, open, and result-oriented.
At the helm is visionary leader Jai Sognai, a leader with over three decades of digital experience, whose leadership has positioned Janus Koncepts into a leading name in the integrated marketing domain. Sprintexx marks his next big leap—bringing brand strategy and cutting-edge ad-tech together under one unified ecosystem.
Key Differentiators of Sprintexx Ad-Tech
Sprintexx is a comprehensive advertising partner, managing everything from branding to performance and loyalty. What makes us unique is our ability to integrate:
? Data-Driven Insight
? Live Campaign Optimisation
? AI-powered Audience Targeting
? Story-led Creative Strategy
? Omnichannel Media Activation
This integration allows brands not just to be seen, but to be remembered—and acted upon.
Omnichannel Ad Framework: Turning Awareness into Results
1. Comprehensive Brand Promotion
We use paid media and brand strategy to build awareness, trust, and resonance—ensuring enduring brand equity.
2. Precision Performance Marketing
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All optimised to maximise ROI and reduce cost per result.
3. AI/ML-Driven Ecosystem
Sprintexx is a data-first platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—targeting them at their highest engagement moments.
4. Influencer & Community Marketing
Impactful engagement through creators and communities on:
? YouTube
? Emerging platforms
We combine influence and visibility to drive engagement and measurable outcomes.
5. Connected TV (CTV) & OTT Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, ensuring branded storytelling reaches high-value households at scale.
6. Content-First Creative
Every strong brand is built on strong storytelling. We craft authentic, story-rich communication designed to drive engagement and brand resonance.
7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to improved engagement and stronger performance.
Distinct Advantages of Sprintexx Ad-Tech
? India’s Largest Deterministic Audience Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.
? We Reach Users Where They Are
While walled-garden platforms wait for users, Sprintexx engages beyond platform boundaries across the open internet—maximising coverage and visibility.
? TV and Device Inventory Access
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme
? Cross-Media Audience Activation
We apply intelligence across internal, external, or third-party media—offering limitless adaptability.
? Proprietary DSP + Programmatic Intelligence
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting
? Predictive Audience Cohorts
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns
? Advertiser-Controlled Framework
We support all third-party trackers—guaranteeing transparency and reliability.
Why Businesses Partner with Sprintexx
Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation
Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value
And above all, our commitment to trust, delivery, and measurable outcomes.
Leadership That Drives Innovation
Mr. Jai Sognai, with decades of experience in digital and marketing, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding Sprintex
His vision ensures Sprintexx stays future-ready in the rapidly evolving digital ecosystem.
The Next Generation of Ad-Tech
Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI
As technology and consumer journeys evolve, Sprintexx remains committed to intelligent, open, and outcome-driven advertising.
Final Thoughts: Advertising Reimagined
Whether your goal is achieving awareness, performance, and growth—Sprintexx Ad-Tech is your ally in intelligent, tech-powered marketing.
Sprintexx Ad-Tech — Driven by Janus Koncepts.
Where Data Drives Insight.
Where Creative Thinking Fuels Impact.
Where Tech Empowers Success.